Own the calls your springrush can't answer
I build landscaping companies a website, a Google profile that stays accurate, and text-backs for the calls you miss while you're on a mower or under a paver.
Card on file, nothing charged until day 15. Your 14 days start the day the site goes live, so setup time never eats your trial.
- Who shows up first when a neighbor searches for what you do.Google's answer and the AI answer, with names. Whether one of them is you.
- Where you lose them.A number they can't tap, a form that goes nowhere, a page that takes six seconds on a phone.
- What to fix first.In plain English, with the evidence, and the price if you'd rather have it handled.
Saturday morning in May. First real mowing weekend of the year.
This happens to landscaping companies every week. Not because the work is bad. Because your crews are on an estimate and nobody is at the phone.
- 7:40amA homeowner in Hartland looks at last year's mulch beds and the crooked paver walk out front, and types "landscaping near me" into her phone.
- 7:52amYour phone buzzes in your pocket. You're bent over a paver base in Oconomowoc with a plate compactor running and you don't feel it.
- 8:04amNo voicemail. She's already back on Google, scrolling the map pack for the next name with recent reviews and real before-and-after photos.
- 8:20amThe second company's site answers her form in under a minute with two open estimate slots that week, no phone tag required.
- The following MondayTheir crew is measuring her front bed for a $4,200 paver-and-mulch job. Your callback, left at lunch, gets a polite "we already booked someone."
Where the calls go.
Three places landscaping companies lose work they already earned.
Spring buries the phone
April through June, every homeowner who ignored their yard all winter calls in the same six weeks. A missed call at that pace isn't a fluke, it's most of your incoming leads going to whoever answers first.
No proof of the work you actually do
Design-build lives and dies on before-and-after photos. If your only online presence is a Facebook page from three seasons ago, a homeowner comparing three quotes has nothing from you to compare.
Reviews go quiet after the good jobs
You finish a clean install and move to the next site without asking for a review. Meanwhile the competitor down the road asks every time, and their map pack ranking pulls ahead one review at a time.
A site for a landscaping company owner, page by page.
Built on your own domain, on accounts you own. The $2,500 implementation is waived through Oct 21. Run keeps it up for $97 a month if you ever drop the growth system.
| Page | Why it is there |
|---|---|
| Home | States the towns you serve and what you do (design-build, maintenance, snow) above the fold. |
| Landscape Design & Build | Patios, retaining walls, plantings. Where the before-and-after photos live. |
| Lawn & Property Maintenance | Mowing, fertilization, cleanups. The recurring-revenue service, priced plainly. |
| Snow Removal | Its own page so it shows up in November searches, separate from summer services. |
| Before & After Gallery | Proof for design-build. This is the page that turns a browser into a form fill. |
| Service Area | Named towns (Delafield, Oconomowoc, Pewaukee, Hartland, Waukesha) so local search has something to match. |
| Reviews | Pulls your real Google reviews onto the site instead of leaving them stranded on your profile. |
| Get an Estimate | One form, answered fast, feeding the instant-reply automation. |
Running from day 10.
Missed-call text-back
You're running a mower or setting a paver base and can't grab the phone. Whoever called gets an instant text instead of dead air, so the lead doesn't move to the next name on the list.
Instant form reply
A homeowner fills out your estimate form at 9pm after finally looking at the yard. She gets a reply in under a minute, not a callback three days later when she's already booked someone.
Review requests
After a mowing route, a cleanup, or a paver job wraps, the system asks for a review automatically. You don't have to remember to ask on your way to the next site.
Google Business Profile, kept accurate
Hours, service area, and photos stay current without you logging in. A profile that drifts out of date is the fastest way to fall out of the map pack.
What Grow adds, $297/mo
- Lead qualification and scheduling, so a $60 spring cleanup call doesn't eat the same hour as a $15,000 paver job
- Quote follow-up texts, so a mulch or hardscape estimate doesn't die in your inbox
- One new local page a month (a town, a service, a project type)
- A monthly plain-numbers report on what came in and where it came from
No call to find out the price.
Fixed price, published here. Card on file, nothing charged until day 15. No call required.
Everything in Run, plus the part that turns leads into jobs: text-backs, follow-ups, review asks, and a new page every month.
- Everything in Run
- Missed-call text-back and an instant reply to every form, day or night
- A CRM and pipeline, so every lead has a next step and none go quiet
- Lead qualification and scheduling by text, so a lead becomes a booked estimate without you
- Quote follow-up that doesn't depend on your memory
- The review engine: requests after every job, replies, and a monthly count
- One new local page every month, plus Facebook ad templates and a one-page report
Or $2,970 a year, paid once, same trial.
Keeps your website up and running. Hosting, fixes, your forms, and an email the second a lead comes in. Pick this if you only want the site.
- A website built for your trade, live on your domain. The $2,500 implementation is waived through Oct 21
- Hosting, monitoring, and maintenance, so it stays up and stays fast
- Contact and quote forms with an email to you the moment one comes in
- A lead inbox with every form and call in one place
- Analytics you can read, plus Google Business Profile kept accurate
- Two small edits a month: new photos, hours, a price, a new service
Or $970 a year, paid once, same trial.
Card on file, nothing charged for 14 days, cancel from your account anytime. Your domain and Google profile stay in your name. Need one thing fixed instead? The one-time fixes are priced on the page too.
The trial is the demo.
Day 0
Start the trial. Card on file, nothing charged. I call within one business day to get your logo, your services, and your towns.
The build
I build the site on your own domain and tune your Google profile. You see it as it comes together and approve it before it goes live.
Go-live
The site and the lead system switch on together. Your 14 days start here, not at signup, so you get 14 days of the thing actually working.
Day 15 live
First charge, or cancel from your account with no call. Only want the site kept up? Step down to Run.
The landscaping calendar.
- Spring rush (April to June)
- Every homeowner who ignored the yard all winter calls at once. The site and text-back automations are built to carry that volume without you dropping calls to run a crew.
- Summer maintenance
- Recurring mowing and upkeep routes run steady. The Reviews page and the review-request automation build up while the season is calm enough to notice.
- Fall cleanup and design-build push
- Leaf cleanup calls spike, and homeowners planning next year's patio start shopping now. The gallery page does the selling before you ever quote it.
- Winter snow removal
- Wisconsin's growing season runs about April through November, so snow removal is what carries the business through winter. Its own site page means it shows up in November searches instead of getting buried under summer content.
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics
BrightLocal, Local Consumer Review Survey 2026
TransUnion, 2024 consumer survey (Toluna, 1,556 U.S. adults)
IBISWorld, Landscaping Services in the US
Questions landscaping companies ask.
Wisconsin doesn't license landscapers. Does any of this even apply to me?
- It applies more, not less. With no state license standing between a homeowner and a hundred other companies with a truck and a mower, your Google profile, your reviews, and your before-and-after photos are the whole case for choosing you. That's the part I build and keep current.
Most of my work is referrals and repeat customers. Do I need a website?
- A referral still checks you out before calling. When a neighbor gives your name, the homeowner searches it, and what comes back either confirms the referral or quietly kills it. A thin or missing profile loses jobs you'd already half won.
I do design-build, not just mowing. Does the site handle that?
- Yes. The Before & After Gallery page is built for exactly that, patios, retaining walls, plantings, with real photos from your jobs. Mowing and maintenance get their own page so the two services don't compete for the same headline.
What does it actually cost?
- Grow is $297 a month, Run is $97 a month if you only want the site kept up. Both start with a 14-day free trial and a card on file, and the 14 days start the day your site goes live. Cancel anytime, month to month.
Do I own the site and the Google profile, or am I renting them?
- You own it. The domain sits in your name, the Google Business Profile stays in your Google account, and the reviews are yours. Leave whenever you want and those go with you. Want the site kept up too? Run is $97 a month.
What if you miss something we agreed on?
- I fix it at no charge, full stop. That's on me, not something you have to chase.
If this goes sideways, that's on me, not you.
Card on file, nothing charged until day 15. Cancel from your account anytime, and keep the site.
- You own everything. Your domain, your listings, your ad accounts, and your content live in your accounts, in your name. Your code, your data, and your phone number are yours by contract and transfer on request, and the continuity kit you get at go-live shows your next developer exactly how. Walk away whenever you want and you keep all of it.
- If something I built misses the scope we agreed to, I fix it at no extra charge, full stop. And every system gets its first 30 days of tuning included, measured against the goal we set together before I built it. You just answer your calls and send me your photos.